Total Books: 1 - 3 /3
Automating Business Modelling
Enterprise Modelling (EM) methods are frequently used by entrepreneurs as an analysis tool for describing and redesigning ...
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Organizing for Sustainability A Guide to Developing New Business Models
This upper-level textbook aims to educate students and professionals on how to develop business models that have a positive ...
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Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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Total Books: 1 - 3 /3
